Sieve is a compliance intelligence platform that helps CPG brands and retailers understand whether a product can be sold in a specific market. It evaluates ingredients, labels, and claims against regulatory requirements and returns a clear verdict plus recommended fixes.​

Sieve serves: CPG brands expanding into new markets that want to reduce launch delays and packaging rework. Retailers who need to screen large catalogs for compliance, protect consumers, and reduce legal and reputational risk.

Sieve currently supports food and beverage compliance for the FDA (US), EFSA (EU), SFA (Singapore), CFIA (Canada), and FSANZ (Australia/NZ). Our platform covers:

• FDA regulations including GRAS ingredients and nutrition labeling

• EFSA health claims database and Novel Foods regulations

• SFA import permits and halal certification requirements

• CFIA bilingual labeling and Safe Food for Canadians Act

• FSANZ Food Standards Code and Health Star Rating system More jurisdictions will be added soon.

The core workflow follows three steps: Assess → Monitor → Act.

• Assess: Upload product details, choose markets, and receive a verdict (Compliant, Needs fixes, Not compliant) plus a readiness score.

• Monitor: Keep track of evolving requirements and portfolio risk as regulations change.

• Act: Use the recommended changes and citations to adjust labels, claims, or formulations before launch.

Sieve is optimized for regulated CPG categories such as Food & Beverage, Supplements, Beauty, and Personal Care. These categories often face strict rules on ingredients, claims, and labeling, making automation particularly valuable.​

Yes. Sieve uses AI to scan product labels and ingredient lists, automatically flagging regulatory violations, missing allergen declarations, and non-compliant claims based on jurisdiction-specific rules. Our system detects:

• Prohibited ingredients or additives

• Missing or incorrect allergen declarations

• Non-compliant health or nutrition claims

• Incorrect nutrition facts formatting

• Missing mandatory labeling information

Our AI ingredient scanner maintains 99.7% accuracy across global regulatory databases. The system:

• Cross-references multiple authoritative sources

• Validates against real-time regulatory updates

• Flags uncertain cases for human review

• Learns from regulatory expert feedback

• Maintains audit trails for all decisions

Sieve does not replace expert judgment; it augments it. Teams use the platform to quickly identify likely issues, prioritize products, and prepare cleaner dossiers, while regulatory and legal experts make final decisions.​

Regulatory content is monitored and updated regularly so that the platform reflects the latest requirements across covered markets. This underpins features like volatility or change tracking, which alert teams when a market or category becomes more unstable from a regulatory standpoint.​

AI automates ingredient compliance checking against FDA databases, validates nutrition labels according to FDA regulations, and monitors regulatory updates in real-time. This reduces manual review time by 90% while ensuring accuracy. Our system understands complex FDA requirements including:

• GRAS (Generally Recognized as Safe) ingredient status

• Food additive regulations and permitted uses

• Nutrition Facts Panel formatting requirements

• Health claims substantiation and approval status

• Allergen labeling and cross-contamination warnings

Yes, Sieve includes comprehensive EFSA compliance checking for EU food labeling, health claims validation, and ingredient approval status. Our AI understands EU-specific regulations including:

• Novel Foods regulation (EU) 2015/2283

• Food additives regulation (EC) No 1333/2008

• Nutrition and health claims regulation (EC) No 1924/2006

• Food information to consumers regulation (EU) No 1169/2011

• Organic production and labeling requirements The system automatically validates health claims against the EU Register and ensures compliance with nutritional profiling models for different food categories.

Pricing typically depends on factors like the number of products, target regions, and user seats. To receive a tailored proposal, Sieve encourages visitors to book a demo and share their product portfolio and market expansion plans.​

The easiest way to start is to run a first assessment together on a representative product. Use the demo form or contact email to schedule a session, upload a label, pick a target market, and see how Sieve’s verdict and recommended fixes would affect your next launch.